The Birth of Team Creatif with Sylvia Vitale Rotta and Nick Craig at the helm. The iconic logo created for the company was designed by world-fanous artist and illustrator Jean-Michel Folon. The company goes on to enjoy 30 year old relationships with clients Dannon and Mars.
Cornerstones are laid for client relationships that have lasted ever since: with a first mission for MARS and new Veloute yoghourt for DANONE.
Ask Sylvia to tell you the story of WHISKAS’ Purple Revolution: A battle of heartfelt convictions versus legitimate doubt, with plenty of healthy debate in between. Purple carries the day and WHISKAS becomes one of the World’s most Influential cat food Brands!
When Team Creatif places a red wave, symbolic of a spoon, at the heart of DANONE’s new Logo Design, the Agency has arrived. Ten years later, a red smile introduces emotional content to the dairy foods giant. It creates an important bond between consumers and a brand that revolves around the family, nutrition and wellbeing. Later, the Agency designs the Brand Architecture of ACTIVIA, today DANONE’s leading Worldwide Brand.
Making the shift from the “restrictive diet” vision of the 80’s to a positive, healthy, yet sweetly satisfying lifestyle image: a new challenge for the Agency and trailblazing Brands CANDEREL and TAILLEFINE.
Seduced by the country and its people, Sylvia and Nick fell in love with Brazil ten years ago and decided to open an Agency there. In the hands of Team Creatif, SADIA, TANG and others have become veritable Icon Brands, their success grounded by new recognition and closeness to consumers. Team Creatif Brazil is fast becoming one of the hottest Agencies in Sao Paulo.
Smart Simplicity! By establishing a real bond with consumers and achieving new brand visibility for Group SEB with brands MOULINEX and CALOR, Team Creatif forms Partnerships-in-Success outside its comfort zone!
Meanwhile, back in Food & Beverages, the Agency cultivates new French Prestige Brands, shining sunlight on Bonduelle’s orchard, Boursin’s fragrant bouquet of aromas and Volvic’s natural mineral qualities…
With an eye to stretching its Local roots, Team Creatif opens a new branch in Lyon. New Partners in Success include Natural Goodness Champion BLEDINA, Organic Nutrition Pioneer BJORG, and VILMORIN, France’s N°I seed and gardening specialist.
Rewarded by several prizes, Team Creatif is voted Agency of the Year for the second time around – the first was in 2001 – and is ranked N°1 Packaging Expert (Limelight/OpinionWay 2011/2012). A few months earlier, Sylvia VITALE ROTTA is the 1st woman to preside over the Design jury at the International Creativity Festival in Cannes. A year of recognition for the Agency and for our own Design Pasionaria.
The “Agency Without Borders” seizes upon several exciting Business opportunities, gaining the confidence of its First Indonesian Clients. Its contributions to the development of SGM and AQUA (DANONE Group), as well as to that of TANGO and FORMULA (OT Group) make a lasting impression.
On the strength of its steadfast loyalty to the MARS Group, Team Creatif takes full charge of PEDIGREE’S Worldwide Deployment, ranked the world’s 4th best-selling Food Brand.
The subsidiary in Sao Paolo in 2004 was the first stepping stone to building a TEAM CREATIF Group. The next growth spurt comes in 2007 with SHORTLINKS, the Group’s Marketing Services branch, followed in 2009 by TEAM CREATIF Lyon and MARKET VALUE, specialised in Retail Architecture. In 2013, with DIADEM, the Agency’s new Platform Production Packaging and Publishing company. A fresh, new Visual Identity encapsulates the unity and variety of a Group designed with your consumers always top of mind.
After accompanying the international development of its key clients, Team Creatif pursues its growth in 2014 with the opening of the ASIA-PACIFIC office, based in Jakarta and the North America office, based in Charlotte. The agency is now closer to its clients and will make the Star System® shine above every part of the world.
After accompanyi ng the international development of its key clients, Team Creatif pursues its growth in 2014 with the opening of the ASIA-PACIFIC office, based in Jakarta and the NO d in Charlotte, North Carolina. The agency is now closer to its clients and will make the Star System® shine above every part of the world.
Consumer Brand Specialists, Partners in the Success of our clients for 30 years, we are an Independent, resolutely International Design Agency, with offices around the globe. At your side, we define platforms for your brands and products. We create their visual identity and graphic worlds, which we then deploy at all contact points for a Powerful, Unforgettable Consumer Experience.
Your Branding and Packaging Identity comprise your first and most visible media… 365 days a year: your ideal vectors for communicating Brand Values and Product Benefits to Millions of Consumers, day after day. Together, we can make sure that they do.
Like you, we believe that return on investment is key. That’s why each Design (Pack, Brand Architecture, Digital, Leaflet, Advertising…), each Innovation, range extension and design initiative must serve, reinforce your Brand’s Value and Core Identity.
Don’t be surprised if a Team Creatif Member asks to visit your Factory, make the rounds with your Salesmen or have a chat with a Distributor. The more we immerse ourselves in your culture the better equipped we are to make your Brand outshine the competition.
Team Creatif will suggest breaking away from familiar Codes and challenging Fundamentals if that is the best option. But the Agency also believes in the value of existing codes, in giving them new life and meaning, preferring Evolution to Revolution and “Useful Beauty” that does justice to your Brand, and stimulates Sales.
Brand Design is a Creative and Intuitive act. To ensure its Consistency for the long term – and that it works with every Media – anchoring the elements that make it distinctive is key. Team Creatif has developed two unique tools, Star System© and BVS©, to serve the interests of your Brand.
At Team Creatif, “International” means more than offices dotting the globe: it’s a State of Mind. From the origins of its founders to its first projects abroad, the Agency has open doors to the world. High flexibility and a unique ability to drive both Central Teams and far-flung Business Units are the keys to our international success.
Team Creatif is one of the few agencies internally equipped to manage the Worldwide Roll Out of large ranges. From pack shots in its own studio, to print-ready files, each step is carefully optimised in house. The Agency also includes a “Structural Design Department” to develop shapes in full coherence with your Brand Strategy.