French branding and design agency Team Creatif has opened in Singapore, its second office in the region following Jakarta which opened in 2014.
The new office is headed by Managing Director Roger Mulchandani, formerly Head of Business at Dentsu X, supported by Regional Creative Director Jerome Lecabellec. APAC CEO Dee Lobatto said, “We are thrilled to be in Singapore. As we all know, Singapore serves as a regional hub for a large number of global brands, including several of ours like Danone and Mars. As our Asian business has now grown outside of Indonesia, we felt it was the right time to expand to Singapore to better serve clients across the region.”
Team Creatif primarily focuses on branding consultancy and packaging design for FMCG clients but has also recently completed projects related to corporate branding and retail design.
“Given how diverse the retail landscape is across different countries in Asia, we are seeing how valuable great product and packaging design is at-shelf and across e-commerce sites where brands often do not get to control how their products are portrayed or displayed. A lot of our recent work does a great job at connecting a product’s functional benefits with a warm, emotional execution that works well for attracting today’s modern consumer,” said Sylvia Vitale Rotta, Founder and CEO of Team Creatif Group. “I’m really excited to work with Dee, Roger, Jerome and the rest of our team to share our design philosophy with a larger audience now that we are in Singapore.”
Team Creatif was founded in 1986 in Paris by designer duo Sylvia Vitale Rotta and Nick Craig. The independent group now includes five agency brands with over 300 employees across 7 cities around the world.