We love projects like this where our objective is to create a new brand from scratch and support our client’s branding and marketing teams to successfully launch NPD. We came up with several brand names and decided on Batavia as the master brand which effectively connects the rich history of Jakarta (formerly known as Batavia) with a classic “old world” whiskey that has been distilled in aged French and American oak casks. From there we created a rich logotype, full packaging design integrating effective colors and illustrations, and key visuals for the product’s launch.
