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Batavia - Case Study

Old World Whiskey Reimagined

Key Visuals• Logo• New Product Development• Packaging Design• Strategy
Alcoholic Beverages

The Brand

The Batavia brand was created by our Asia team for an Indonesia-based alcoholic beverages group who developed a classic, quality blended whiskey for the domestic and Duty-Free markets. Our task was to create, design and execute a new brand, packaging design, volume design and Key Visuals for this latest New Product Development. 

Our Big Idea

We love projects like this where our objective is to create a new brand from scratch and support our client’s branding and marketing teams to successfully launch NPD. We came up with several brand names and decided on Batavia as the master brand which effectively connects the rich history of Jakarta (formerly known as Batavia) with a classic “old world” whiskey that has been distilled in aged French and American oak casks. From there we created a rich logotype, full packaging design integrating effective colors and illustrations, and key visuals for the product’s launch.

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