With Hallyu trends becoming a global phenomenon, our main brand idea came from how simple, bright and fun Korean beverages are. The brand developed four unique Korean-inspired flavors; Jeju Chocolate, Korean Strawberry, Busan Vanilla and Seoul Banana. We wanted to ensure that the actual fruit depictions were playful enough to interact with its audience across digital channels. With a dynamic design and pastel color scheme, it helps the range to stand out on busy store shelves. We further enhanced the sense of curiosity by including a touch of Hangul words on-pack, which helps Indonesian K-fans make the connection between enjoying the same types of drinks their “idols” enjoy in their everyday life.