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Jagak - Case Study

Appealing to the modern health-conscious Indonesians

Branding• Logo• New Product Development• Packaging Design• Strategy
Beverages

The Brand

Offering a modern take on the ancient Javanese health drink Jamu, Jagak was created to re-introduce a very traditional tonic to a younger, more health-conscious generation of Indonesians.

Our Big Idea

A smartly-designed brand identity that clearly communicates the natural, complex ingredients and health benefits found in Jagak housed within a modern packaging structure that is appealing to a younger market who are not traditional consumers of Jamu-type drinks. Since Jagak is a new brand entirely, we focused on key branding elements that would not only stand out at-shelf, but also be attractive and share-worthy across Social Media.

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