Indofood Supermi - Case Study

Introducing a Healthier Option for Instant Noodles

Brand Development Key Visuals New Product Development Packaging Design

The Brand

Indofood’s SuperMi is a major instant noodles brand focused on offering a range of favorite flavors to all consumers at a very affordable price. The brand decided to create a new range of healthier noodles sub-branded as NutriMi aimed at its mass market consumer, yet still maintain affordability.

Our Big Idea

As SuperMi’s iconic original logotype was to remain, we created a contemporary design around the logo to showcase this new range of noodles. To do this, we focused on packaging structure, colors, approachable fonts, and stronger food photography to showcase Nutrimi as a modern, healthier option for instant noodles.