We explored several concepts and decided on “Every Drop Counts” as the theme for SGM’s new packaging design and communications platform. Beyond a modernized, well-balanced pack structure, we also developed stronger sub-brand identities for Ananda and Eksplor as well as a new engine for the unique formulation of SGM’s Progress Maxx. Each layer of iconography was developed to deploy across various communications channels to ensure consistency between on-shelf packs and advertising.
