Nutricia’s Bebelac brand focuses on infant nutrition that comes with love.  Bebelac’s new and improved formula to support child growth provided an opportunity to re-present the value and efficacy of its brand to mums and dads.


How do we re-invigorate a much loved brand and cleverly present its core promise to show consumers the true value it has to a baby’s development?


A new brand architecture with a revised logotype and color branding that efficiently communicates what the product’s value is all about whilst  dominating attention at the shelf. The implementation of linear structuring grabs attention on-shelf and allows for easy reading and comprehension for better informed millennial parents.