Chizmill

Chizmill is a cheese-based snacking brand from Indonesian FMCG group Orang Tua.

Challenge

To create a new brand identity for Chizmill that was more attractive to a younger generation of consumers in the increasingly competitive space of cheese-based snacks.  We also had to ensure that the new brand identity would work well for upcoming new product development and line extensions.

Outcome

The creation of Chizmill’s unique memory asset: the “smile” icon to represent happiness and tastiness of Chizmill snacks.  We also introduced Blue as its new color branding, allowing the brand to stand-out from the competitors’ sea of Yellow (the obvious choice for cheese-based snacks).  The new packaging’s simple and clean structure provides a more premium look and feel, further allowing it to be more prominent on-shelf.