IABF

IABF is an internationally-recognized law firm based in Indonesia providing advice on corporate and commercial law for companies of all sizes – Blue Chips to Start-ups.
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Challenge

As a law group focused on attracting foreign companies to assist them in managing Indonesia’s complex legal and regulatory ecosystem, IABF needed to modernize its overall corporate branding to convey quality, expertise and high service standards to international companies.

Outcome

The creation of a completely new branding identity focused on IABF’s core principle of Partnership. A new logo-type was created illustrating Partnership accompanied by a more bold choice of fonts. A refreshing corporate branding color scheme was designed which would look vivid and modern when applied across all media including digital.
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