Nutrilon Royal

Nutricia’s premium brand Nutrilon Royal is a category leader whose focus is on providing safe, healthy nutrient intake at all stages of a child’s growth.

Challenge

To introduce Nutrilon Royal’s new upgraded formula featuring “Acti Duobio+” through visually-appealing new packaging which informs new moms of its value while still being familiar to loyal moms who currently buy the brand.

Outcome

Creation of a new brand design structure for the full range of Nutrilon Royal products which focuses on attracting moms with a greater ‘scientific’ look and feel to showcase the brand’s promise that it protects a growing child’s immunity and supports healthy brain development.