Nutrilon Royal

As the leader in Indonesia, Danone’s SGM brand of infant nutrition launched a new line of Ready-to-Drink (RTD) products to extend its brand’s offering to address a growing child’s nutritional needs.

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Challenge

To introduce Nutrilon Royal’s new upgraded formula featuring “Acti Duobio+” through visually-appealing new packaging which informs new moms of its value while still being familiar to loyal moms who currently buy the brand.

Outcome

Creation of a new brand design structure for the full range of Nutrilon Royal products which focuses on attracting moms with a greater ‘scientific’ look and feel to showcase the brand’s promise that it protects a growing child’s immunity and supports healthy brain development.

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