Pringles is the iconic potato chip snacking brand with global scale and reach. With dozens of flavors in different markets around the world, the brand aims to constantly innovate its offerings to appeal to local tastes and preferences and thus remain relevant in a highly competitive space featuring global, national and craft brands.
We focused on “animating” the iconic Pringles chip by creating a more playful, active execution of the chip and each new flavor. We also focused more on the Food Truck itself to visually signal the connection between the trendiness of food trucks in the market and Pringles’ exciting new flavors.
