Vit

For more than 30 years VIT mineral water has become one of the leading suppliers of bottled water in Indonesian. VIT uses a specially designed and controlled filtration process which makes VIT unique.

Challenge

Revitalize VIT’s branding and packaging to be less feminine and more universally appealing to a younger, more adventurous and ever changing millennials market.

Outcome

Complete reconstruction of the brand logo, with a unique handwritten font-type especially designed for VIT to bring modernity to an established brand.

Red and White colour branding was intensified to represent the product’s Indonesian origins – a brand Indonesians can be proud of.