LIFE School - Case Study

Rebranding Indonesia’s
Lycée Français to LIFE School

Brand Identity Branding Collateral Branding Renewal Iconography Key Visuals
Corporate Branding

The Brand

Lycée Français de Jakarta has been one of Indonesia’s leading private schools for decades. Working closely with the School’s stakeholders, we helped create its new DNA and subsequent re-branding based on its updated values: Learning, Intercultural, French, Education. From this was born LIFE School, a modern take on education for a new generation.

Our Big Idea

We wanted to create a completely new and modern visual identity in line with the School’s values and positioning to help it stand out amongst other international schools. The creative concept of “Dream Big” was developed to inject a big dose of personality for the School, which resulted in the creation of Distinctive Memory Assets such as the Star/Flower Icon and a unique, colorful graphic style which was deployed across all communication media.