A total redesign of Mix Max branding and packaging – from logo and font-types to label structure which more effectively utilizes eye-tracking fundamentals. The full range now portrays a feeling of coolness, refreshment, and excitement as well as a level of curiosity given that alcopops are relatively new to the Indonesian market. Particular attention for Mix Max’s redesign was focused on better rendering across multiple digital channels to complement the brand’s communications and advertising strategy.
