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Mix Max - Case Study

Accentuating Alcopops with vivid colors

Iconography• Logo• Packaging Renewal• Strategy
Alcoholic Beverages

The Brand

Mix Max alcopops are a low-alcohol alternative to beer and spirits introduced in 2013. The brand focuses on offering exciting flavors targeted towards highly social age-appropriate millennials.

MixMax_Before-1-1024x720 MixMax_After-1-1024x720

Our Big Idea

A total redesign of Mix Max branding and packaging – from logo and font-types to label structure which more effectively utilizes eye-tracking fundamentals. The full range now portrays a feeling of coolness, refreshment, and excitement as well as a level of curiosity given that alcopops are relatively new to the Indonesian market. Particular attention for Mix Max’s redesign was focused on better rendering across multiple digital channels to complement the brand’s communications and advertising strategy.

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