Our objective was to re-imagine how best to present superfood snacks in way that was appealing and tasty to a wide audience who may be a little weary of “healthy snacks”. Given that Zenko was a new player in the snacking market, we had to ensure that its new design was vivid enough to stand out at-shelf and across social media in what is an extremely crowded marketplace. We took key Distinctive Memory Assets of the original Water Lily Pops design (water lilies, scenery, and pops) and radically redesigned the packaging to highlight all the key benefits to encourage trial and repeat purchase across a variety of flavors. We also developed a global template for forthcoming Zenko Superfoods product pipeline, which was exercised in the brand’s newly launched Ancient Grain Clusters.
